FOR IMMEDIATE RELEASE: 10/19/10
Synergetic Media and STI Group Partnership
Expands EL Offerings Globally
EL Sign: Movement generates attention
The EL Sign from the STI Group is a groundbreaking new product offering illumination and
animation in advertising at the POS. EL is a thin, lightweight and flexible multilayer foil on
a phosphor basis that converts electrical energy into light without producing warmth.
The STI Group premiered its animated EL signs at the FachPack 2010. The units were
produced by Synergetic Media, a strategic partner with branches in the USA, Canada
and China. The new partnership, which gives the STI Group exclusive distribution rights
for Europe and Australia, provides customers of the STI Group with new options for
significantly increasing the impulse-buy impact of their POS campaigns. The key: the
integration of attention-getting illuminated and moving elements.
Studies in the USA showed a nearly 90% increase in sell-through for PIP displays,
compared with +39% for static displays. In addition, store managers have been shown
to position 88% of all illuminated and moving displays in primary promotional zones. By
contrast, 53% of static displays are placed in less attractive areas of the market.
Printing is available in 4/c in foil sizes ranging from label sized to large-scale posters. The
lighting animation can be individually programmed, with a battery or power plug providing
the necessary energy.
The mesmerizing effect of the "Hpnotiq" cult drink is perfectly staged by the illuminated,
animated poster. The rotating stripes draw the observer into the image and ensure lots of
attention at the POS. When the power is switched off, the upper portion of the poster
remains white, while the product remains on centre stage.
About STI Group
STI Group provides innovative solutions for professional packaging processes and
stimulating, eye-catching product presentation at the point of sale (POS), making a
significant contribution to the successful marketing of its customers’ products. STI
Group is the leading European display manufacturer and is among Europe’s top
flight in the packaging sector. STI Group operates 14 production sites in Germany,
Australia, the Czech Republic, Hungary, Poland, Romania and the UK, achieving a
turnover of € 260 million in 2009. STI’s major customers include around half of Europe’s
premier FMCG manufacturers; leading industrial goods manufacturing companies;
and trading groups, including 20 of the top 30 enterprises in Germany. STI Group has
now been entered in the "Brands of the Century" encyclopaedia, edited by Dr Florian
Langenscheidt, as a benchmark for packaging and displays.
About Synergetic Media:
Synergetic Media is a leading manufacturer of illuminated signage products. The company
operates in three countries, with facilities in the US, Canada, and China. Synergetic Media’s
major customers include several Fortune 500 companies in the beverage, entertainment,
and fast food industries. Synergetic Media can be reached on the web at:
FOR IMMEDIATE RELEASE: 1/11/10
RockTenn Merchandising Displays Expands
In-Store Marketing Solutions via
Partnership Agreement with Synergetic Media
Winston-Salem, NC – RockTenn Merchandising Displays has entered into a
strategic partnership agreement with Synergetic Media, a leading illuminated
signage manufacturer with offices in the US, Canada, and China. Synergetic
offers a wide range of custom illuminated signage products. For RockTenn
customers, this relationship further enhances their ability to create high-impact
retail signage for their marketing programs.
According to Craig Gunckel, Executive Vice President and General Manager of
RockTenn Merchandising Displays, “Our partnership with Synergetic Media and
their patented, high quality POS signage products gives our customers a unique
offering in the marketplace.” Chris Bazos, CEO of Synergetic Media, adds “We
are very excited to have RockTenn as our strategic partner. They bring a wealth
of talent and experience related to innovation and execution of in-store marketing
RockTenn Merchandising Displays is a leading in-store marketing and
merchandising solutions provider. It develops promotional and permanent
displays and packaging programs supported by innovative retail marketing
services for major consumer packaged goods and services companies and
About RockTenn Company:
RockTenn (NYSE:RKT) is one of North America’s leading manufacturers of
paperboard, containerboard, and consumer and corrugated packaging, with
annual net sales of approximately $2.8 billion. RockTenn’s 10,000 employees
are committed to exceeding their customers’ expectations – every time. The
company operates locations in the United States, Canada, Mexico, Chile and
Argentina. For more information, visit www.rocktenn.com.
About Synergetic Media:
Synergetic Media is a leading manufacturer of illuminated signage products.
The company operates in three countries, with facilities in the US, Canada,
and China. Synergetic Media’s major customers include several Fortune 500
companies in the beverage, entertainment, and fast food industries. Synergetic
Media can be reached on the web at www.synergeticmedia.com.
For additional information on Synergetic Media, contact: